Loewenherz-Texter, meaning „lionheart writer“ or „lionheart writers,“ is a Germany-based company specializing in professional copywriting, content creation, and localization. Led by CEO Lea Hennrich, an experienced copywriter fluent in both German and English, Loewenherz-Texter provides high-quality content tailored to your target audience. Our services include German and English content creation, precise localization to adapt your message culturally and linguistically, and SEO optimization to boost your search engine visibility. Whether you’re entering the German market or expanding globally, we help you communicate effectively and authentically.
What does a copywriter do?
A copywriter creates compelling, targeted text that captures attention, informs, and motivates readers to take action. Their role is to find the right words to communicate messages clearly and effectively – whether for advertising campaigns, websites, social media, product descriptions, or newsletters.
Copywriting involves:
- Developing text concepts and content strategies
- Writing content that reflects brand identity and core messages
- Adapting language and tone for different target audiences and media channels
- Optimizing content for search engines (SEO)
- Collaborating closely with marketing teams, designers, and clients to deliver cohesive communication solutions
Beyond excellent language skills, a successful copywriter understands psychology and market dynamics to craft messages that resonate with the audience and drive results.
| 0-500 words | 200 Euros |
| 500-1,000 words | 250 Euros |
| 1,000-1,500 words | 300 Euros |
| 1,500-2,000 words | 350 Euros |
| 2,000-2,500 words | 400 Euros |
| Additional changes: | 50-100 Euros |
How is localization different from translation?
The difference between translation and localization may seem subtle at first, but it involves distinct processes that go beyond simply converting words from one language to another. While translation focuses primarily on accurately rendering the text’s literal meaning into another language, localization takes a broader, more comprehensive approach. It adapts the entire content to fit the cultural, social, and contextual nuances of the target audience. Technically, defining localization involves considering multiple factors such as regional dialects, cultural references, legal requirements, units of measurement, date formats, colours, images, and even tone or style preferences.
Localization ensures that the message resonates authentically with the target audience, making it feel as if it was originally created for them – rather than just translated. In short, translation is a key component of localization, but localization encompasses additional layers to create a fully tailored, culturally relevant experience.
Why hire an expert for German?
Expanding into the German market offers great opportunities, but success depends heavily on clear, culturally appropriate communication. While many Germans speak excellent English, especially in business contexts, relying solely on English content can limit your reach and impact. To truly connect with German-speaking customers, it’s essential to use language that feels natural, trustworthy, and resonates with local cultural nuances.
German is a complex language with unique grammar, idioms, and tone that require expert knowledge to master – especially in marketing and professional communication. An expert copywriter or localizer ensures your message is not only linguistically correct but also culturally relevant, avoiding misunderstandings or awkward phrasing that could harm your brand reputation.
By hiring a specialist in German content, you gain:
- Authentic communication tailored to the German-speaking audience
- Increased trust and engagement from customers who appreciate content in their native language
- Better SEO performance on German search engines with keywords and phrasing that work locally
- Avoidance of costly mistakes in language and cultural misunderstandings
In short, an expert helps you unlock the full potential of the German market and build strong, lasting connections with your target audience. Working with a bilingual Senior copywriter might just bring your business to the next level. Care to find out?